Redesigned TwinkleTrax Website Now Supports All CurrenciesNews Published at 7:12pm on Thursday, 23 June 2011
The TwinkleTrax website has been completely redesigned from scratch and has been put live in two phases.
Phase 1 replaced the existing TwinkleTrax website which had been in place since 2008. This basic version of the new site was timed to coincide with the launch of the new TwinkleTrax album, "Nursery Rhyme World", on 6th June 2011.
Phase 2 went live on the 23rd June. Our previous shopping cart used PayPal, which is only accepted in certain countries. We are now partnered with Fastspring, which accepts payment from anywhere in the world. Our old site used Flash to play the demo tunes, which is not compatable with Apple devices such as the iPhone and iPad. The new site uses the very latest web technology to play back on as many devices as possible.
Why Did We Need A Redesign?
When the original TwinkleTrax site was put online in 2008, it only had to promote one album, and contained only 3 pages. These were all coded by hand. However, since then, we have added much more to that, such as:
- Lyrics for each of the songs on the album
- Printer friendly versions of the lyrics
- Bookmarking and social networking options
- Site index
- News page
- Not to mention 5 more albums and a 4 track EP
Each of these pages had been hand-coded, but it with the introduction of each new album the site was becoming increasingly difficult to maintain. By the beginning of 2011, our original 3 pages had increased to around 130, each of which had to be changed by hand.
So with this in mind, it was decided that it would be far more efficient to build a database, containing details of each album, the tracks that are on it, and the lyrics of each of those tracks. Adding new albums to the site is now simply a matter of updating the database, and the new pages appear as if by magic.
Apple's refusal to run Flash technology on their mobile browsers - on the iPhone, iPod and iPad - was also a cause for concern, as the site used Flash to play the demo tunes. When the site was originally launched, we were not alone in this respect - even big guns like YouTube could not run on Apple devices. Apple, meanwhile, have embraced the latest HTML5 web standard, which includes a means to embed audio and video within a web page without using external technology such as Flash. YouTube are now switching over to this technology, and so are we.
Finally our web statistics show that most of our visitors are from India - more than double the number of UK and US visitors combined. Yet much to their frustration and ours, they were unable to buy any of our products. The shopping cart on the existing site was based around PayPal, which only accepts certain currencies. So after much searching around, TwinkleTrax has partnered with FastSpring, who are able to provide a truly international shopping experience. We are now able to display prices in GB£, US$, CA$, AU$, Yen and Euros. Where the customer is not using one of those currencies, the shopping basket itself will display in their own local currency.
We truly hope you enjoy using the new site. Any issues, please let us know.
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